Item of the Week [070813]


Stripe Sweater by Joe Fresh

This week’s pick is from a Canadian imported brand, that I’ve recently discovered, entitled “Joe Fresh”. Joe Mimran, who also founded “Club Monaco”, created the brand. They began with the launch of Joe Fresh Style in 2006, which was featured in 40 supermarkets supermarkets across Canada. While growing rapidly over the next 4 years, the company was rebranded simply as “Joe Fresh” and they opened their first flagship and freestanding store in Vancouver. In 2011 they opened their first US store in New York and followed with 5 more across the state and into Long Island. In 2012 “Fresh” collaborated with JC Penny to feature their clothing in their stores. So far they are available in almost 700 stores and online, but woman and children online only (not sure about in JCP). So in order to get this week’s item, you’ll probably need to visit your local Joe Fresh store since they don’t have an online shop. I first spotted this awesome sweater in this month’s GQ on their “50 under $50” spread. It’s bold stripes and shoulder button’s really make the sweater pop. Pair it with flat front shorts or chinos for an amazing look.

$39 x Joe Fresh Stores

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